Christine International Holdings Limited (“Christine” or the “Company”) is a leading bakery chain operator in the PRC. We started producing andselling bakery products in 1993, when we were one of the first foreign-invested bakery companies in the Chinese market. As of December 31, 2010, we owned and operated one of the largest retail chains selling bakery products in the PRC both in terms of revenue and number of retail outlets, according to Euromonitor.
We operated in prime locations and major cities in the Yangtze River Delta region, including Shanghai, Jiangsu province and Zhejiang province. As of June 30, 2012, we have successfully developed a multi-channel retail network with 972 retail outlets. Our retail network primarily consists of good neighbor stores, subway stores, flagship stores and European style fresh-bake stores, each targeting different customer groups. We offered more than 2,200 varieties of breads, cakes, moon cakes, pastries and certain other products, with many new products launched each month from our strong product pipeline to meet different demands. We have five centralized bakeries to centralize the procurement of raw materials, adhering to safety, high nutrition value and consistent quality. In addition to introducing new bakery products, our continued focus on R&D has allowed us to introduce new ingredients, such as GABA, helping our customers “bringing healthy living home”. The value of our reputation and brand is widely acknowledged by consumers, winning us many awards, such as a famous trademark in Shanghai (“上海市著名商標”)